You’ve decided to get a new website. Maybe your current site is getting a bit dated or it’s not responsive and you’re losing customers. You’ve worked out what pages you want and you’ve got your content all organised. 
 
So, the next step is finding the best option. Template websites are really popular – they’re cheap, and simple to set up – so they appear to be a good option if you want to save money and do it yourself. But is it really a good idea? Are you a professional web designer? Do you know how a site should be structured? Have you got design qualifications? What about optimising your site for SEO? Are you happy for your site to look like someone else’s? How important is your image to you – or more importantly, your customers? Have you got the time to devote to building a really good site? 
 
Here are a few reasons why I’d recommend you avoid template websites. 
You’ve had your website for a while – maybe since the beginning of the internet. And you’re feeling that it isn’t really working that well for your business. Here’s a list of 10 signs to look out for that really tell you that you need to refresh your website. 
What’s a blog? 
 
You’ve probably heard of blogging, but may wonder what it’s all about. Well, originally called weblogs, these posts started out as articles that people posted on their websites, or blogging platforms. According to Google, a blog is “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style”. 
 
So you’ve got a website. Job done – you’re on the internet. But what message is your website giving to your customers and potential buyers? When did you last review your site? Yesterday…a week ago, a month – or even a year? Have you put yourself in your customers’ shoes and looked objectively at your site? 
You’ve probably heard of websites needing to be responsive or mobile friendly. Google is prioritising website searches where the site is optimised for mobiles – and more than 70% of people are now searching on a smartphone or other mobile device. 
 
In 2017, it’s going to be even more important that your site is responsive – on all mobile devices. Recent Google research indicates that over 85% of websites are meeting their criteria for being mobile friendly – so it’s important not to get left behind. If you want your customers to find you easily you need to make sure your site works well on a mobile. 
So you’ve made the decision to get a website for your business, or update your existing site. 
 
It’s such a competitive market, flooded with so many options. You can do it yourself (or get a family member), if you - or they - have the time and skill (and believe me there is a lot of technical skill involved in getting it right…). Or you can hire a professional company or individual to design your website for you. This means that you can focus on what’s important to your business – and let the experts build your site for you. 
 
Here are Six Top Questions to ask your potential web designer. I’ll be expanding on this in a future blog post.