10 Signs That Your Website Needs An Overhaul
Posted on 18th July 2017 at 15:45
You’ve had your website for a while – maybe since the beginning of the internet. And you’re feeling that it isn’t really working that well for your business. Here’s a list of 10 signs to look out for that really tell you that you need to refresh your website.
1. Your information is out of date
Are you still offering the same products and services? Perhaps you’ve moved offices or got a new phone number. Outdated information will drive customers away. They will get frustrated and go elsewhere if they can’t get what they need from your site. You’ve got about 15 seconds to keep a potential visitor engaged with your website. Think what messages your old site is giving the visitor. “They just don’t care?” or “I’m so busy that I don’t need to try and get your business by having a website that works.”
2. Parts of your site don’t work
How many times have you visited an old site where pages don’t load, or it just sits there doing nothing? Or where you can’t even get the home page to load? Maybe a website’s even made your computer crash – heaven forbid. When did you last look at your site objectively – on every page? If it’s not working, then it’s probably time to get it refreshed.
3. It’s not mobile-friendly
Have you looked at your business’s website on your mobile recently? Can you read the text or do you have to pinch and scroll? Or perhaps you have to slide the page across the screen to see all of it? More than 60% of people are using their smartphones to search for services and products, interact on social media, make payments and more. (Source www.searchengineland.com).
If your website isn’t mobile-friendly, it can be difficult for users to find it in searches made on a mobile device. And when they arrive at your site they find it impossible to find the information they want. What happens then? Easy – they go somewhere else and you lose the business.
4. Your branding’s evolved since your website launched
Perhaps you have new management and your brand has been updated – or you’ve got new owners. Your signage and stationery has been upgraded – but your website’s been left behind. Make sure that your website matches your current look and feel. Otherwise customer will get very confused – and take it from me, they do notice these things.
5. Your website has no social media
Social media is huge, and constantly evolving. Worldwide, more than 2.3 billion people use social media, (Source: Statista.com). Whilst social media started out as just that – for individuals, nowadays, many companies are using it to engage with customers and sell more products. Online, adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa). 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. So there’s a huge opportunity in this space for your business.
Your website needs to have social media elements that interact well with existing social media platforms. Make sure that your visitors can move around easily between the social media platforms and your website.
6. You don’t have a blog
These days, the search engines are looking for fresh content that demonstrates authority in a field. By writing regular blog posts, you can engage with your customers, providing useful information, guides and much more. You should have a blog that can be shared across the social media platforms so that you are using all of the online marketing channels effectively.
7. Your website design is old fashioned
You know when you visit a website that was built in 2009 and it looks so out of date? The type is tiny, the navigation doesn’t work, there’s loads of text, no images and those horrible clipart icons? There have been many studies showing that website design influences more than just how a visitor perceives the attractiveness and usability of a website. It reflects on your brand as well. If your design is hard to navigate around, is visually unappealing, or just “old fashioned,” a modern, fresh site that incorporates the latest design trends and elements can breathe new life into how customers perceive your brand.
8. Your search engine ranking isn’t as good as it used to be
Search engines reward fresh content, mobile responsive sites, and sites that are optimised. If your content hasn’t been refreshed for years, this can contribute to lower rankings. Think about adding new content, updating the images, or writing a blog.
9. Website visitors don’t stay long
Do you look at your website statistics? Are you getting visitors landing on the home page only to leave and not look at other pages? Ideally you want them to take action – to get in touch, or buy a product or service from you. If this is happening to you then it could be a sign that the website isn’t working properly for you.
10. It’s too hard or expensive to update your website
Are you tied into a contract where your web design company charge for every little update and take ages to make the changes for you? Or perhaps you can edit the site yourself, but you can’t really remember how to do it, and you don’t know who to ask. Maybe it’s time to get a new site that you can easily edit yourself (for free.)
So - if you’ve seen any (or all!) of these signs, then it’s time to take action and get a new website.
We’ve helped many small businesses throughout Coventry, Rugby and the surrounding areas to get more from their online presence. What you’ll get from it’seeze Web Design Coventry is the personal touch – we’ll come to you and discuss your business needs, and we’ll carefully design a unique website that really reflects your brand and that your customers will love. No templates, powerful editing you can do yourself, and personal support from us to help your business succeed online.
Share this post: